Turn a webinar into a lead nurture sequence
Repurpose a webinar into follow-up emails, sales talking points, clips, FAQs, and segmented nurture content.
Setup time
2 hours
Time saved
4-8 hours
Best for
B2B marketers, Course sellers, Consultants
Tools
Riverside, ChatGPT, HubSpot, beehiiv
Overview
This workflow ensures a webinar keeps producing pipeline, content, and customer education after the live session ends.
When to use this workflow
Tools you need
Riverside
Video communication
Recording platform for podcasts, interviews, webinars, and remote video content with AI editing features.
Visit websiteChatGPT
AI assistant
General AI assistant for drafting, reasoning, rewriting, and structured content generation.
Visit websiteHubSpot
CRM
CRM platform for contacts, pipelines, marketing automation, and sales workflows.
Visit websitebeehiiv
Email marketing
Newsletter platform for publishing, growing, and monetizing email content with creator-friendly workflows.
Visit websiteStep-by-step workflow
Extract webinar assets
Collect transcript, chat questions, poll results, attendee list, and recording link.
Tool used
Riverside
Expected output
A webinar source package.
Segment attendee intent
Classify attendees by topic interest, question type, engagement, and likely next step.
Tool used
ChatGPT
Expected output
Audience segments.
Create nurture assets
Write follow-up emails, FAQ, sales notes, recap post, and clip ideas for each segment.
Tool used
ChatGPT
Expected output
A follow-up content pack.
Launch follow-up
Send segmented emails and create sales tasks for high-intent attendees.
Tool used
HubSpot
Expected output
A live nurture sequence.
Prompt templates
Webinar asset mapper
Analyze this webinar transcript, questions, and attendee notes. Create attendee segments, key objections, follow-up topics, clip ideas, and sales talking points. Data: [paste]Nurture sequence
Create a 5-email nurture sequence for these webinar segments. Include subject line, goal, body, resource, and next CTA for each email. Segments: [paste]Automation ideas
- Auto-send replay and resources
- Create sales tasks for high-intent attendees
- Turn repeated questions into FAQ articles
Common mistakes
- Sending the same follow-up to everyone
- Ignoring chat questions
- Not giving sales a concise recap
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