Generate SEO blog outlines from competitor pages
Analyze ranking pages and create differentiated SEO outlines with search intent, gaps, and article structure.
Setup time
45 minutes
Time saved
4-6 hours
Best for
Marketers, SEO writers, Founders
Tools
Perplexity, Ahrefs, ChatGPT, Google Sheets
Overview
This workflow helps you avoid copycat SEO content by extracting patterns from competitors and turning gaps into a better brief.
When to use this workflow
Tools you need
Perplexity
AI search
Answer engine for web research, source discovery, and market scans.
Visit websiteAhrefs
SEO
SEO toolset for competitor research, backlink analysis, keyword research, and content ideas.
Visit websiteChatGPT
AI assistant
General AI assistant for drafting, reasoning, rewriting, and structured content generation.
Visit websiteGoogle Sheets
Spreadsheet
Spreadsheet tool for lists, planning, lightweight reporting, and repeatable review workflows.
Visit websiteStep-by-step workflow
Collect competitor URLs
Search the target keyword and paste the top competing URLs into a spreadsheet.
Tool used
Ahrefs
Expected output
A list of 5-8 ranking competitor pages.
Summarize search intent
Ask Perplexity to summarize what users appear to want from the search results.
Tool used
Perplexity
Expected output
A concise search intent summary.
Extract headings and gaps
Paste competitor content or headings into ChatGPT and ask for common sections plus missing angles.
Tool used
ChatGPT
Expected output
Shared section patterns and differentiation opportunities.
Create the content brief
Generate an outline with H2/H3s, examples to include, internal links, and a unique positioning angle.
Tool used
ChatGPT
Expected output
A writer-ready SEO outline.
Prompt templates
Competitor gap analysis
Analyze these competitor pages for the keyword [keyword]. Identify common sections, missing questions, weak explanations, and opportunities to create a more useful article. URLs or notes: [paste]SEO outline brief
Create a detailed SEO content brief for [keyword]. Include search intent, target reader, title options, H2/H3 outline, examples, FAQs, and a differentiation angle.Automation ideas
- Use a spreadsheet row to trigger outline generation
- Send approved briefs to Notion or Airtable
- Create recurring refresh reminders for top pages
Common mistakes
- Copying competitor structure without adding original value
- Ignoring search intent
- Skipping examples and proof points
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