Build an interactive quiz campaign with AI
Create a quiz, personality test, or interactive campaign that captures leads and recommends next steps.
Setup time
75 minutes
Time saved
3-5 hours
Best for
Marketers, Creators, Small businesses
Tools
ChatGPT, Typeform, Canva, HubSpot
Overview
This workflow uses entertainment mechanics to collect useful customer intent while giving users a fun result or recommendation.
When to use this workflow
Tools you need
ChatGPT
AI assistant
General AI assistant for drafting, reasoning, rewriting, and structured content generation.
Visit websiteTypeform
Forms
Form builder for lead capture, research surveys, intake forms, and customer feedback.
Visit websiteCanva
Design
Design platform for marketing assets, thumbnails, social posts, and simple brand kits.
Visit websiteHubSpot
CRM
CRM platform for contacts, pipelines, marketing automation, and sales workflows.
Visit websiteStep-by-step workflow
Choose the quiz outcome
Define the audience, business goal, result types, lead fields, and recommendation logic.
Tool used
Notion
Expected output
A quiz strategy brief.
Write questions and outcomes
Generate questions, answer options, scoring logic, result descriptions, and CTA for each result.
Tool used
ChatGPT
Expected output
A complete quiz script.
Build the quiz
Create the quiz flow, branching logic, result pages, and email capture fields.
Tool used
Typeform
Expected output
A working interactive quiz.
Route leads and follow up
Send quiz results into CRM and trigger follow-up content based on result type.
Tool used
HubSpot
Expected output
Segmented leads with follow-up tasks.
Prompt templates
Quiz strategy
Design an interactive quiz for [audience] that helps them [goal] and helps us [business goal]. Include result types, questions, scoring logic, and CTA.Result page copy
Write result page copy for this quiz. For each result type, include diagnosis, recommended next step, suggested workflow, and CTA. Quiz: [paste]Automation ideas
- Send quiz results into CRM segments
- Trigger different email sequences by result type
- Create retargeting audiences from quiz categories
Common mistakes
- Making the quiz fun but commercially useless
- Collecting too much personal data
- Giving vague result recommendations
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