# Build an interactive quiz campaign with AI

> Create a quiz, personality test, or interactive campaign that captures leads and recommends next steps.

- Canonical: https://gptnavi.com/workflows/interactive-quiz-campaign-with-ai
- Category: Entertainment
- Difficulty: Beginner
- Setup time: 75 minutes
- Estimated time saved: 3-5 hours
- Last materially updated: 2026-08-24
- Best for: Marketers, Creators, Small businesses
- Tools: ChatGPT, Typeform, Canva, HubSpot

## Quick answer

This workflow uses entertainment mechanics to collect useful customer intent while giving users a fun result or recommendation.

## When to use it

- Lead magnet quiz
- Creator audience quiz
- Product recommendation campaign

## Steps

1. **Choose the quiz outcome** — Define the audience, business goal, result types, lead fields, and recommendation logic. Tool: Notion. Expected output: A quiz strategy brief.
2. **Write questions and outcomes** — Generate questions, answer options, scoring logic, result descriptions, and CTA for each result. Tool: ChatGPT. Expected output: A complete quiz script.
3. **Build the quiz** — Create the quiz flow, branching logic, result pages, and email capture fields. Tool: Typeform. Expected output: A working interactive quiz.
4. **Route leads and follow up** — Send quiz results into CRM and trigger follow-up content based on result type. Tool: HubSpot. Expected output: Segmented leads with follow-up tasks.

## Prompt templates

### Quiz strategy

Design an interactive quiz for [audience] that helps them [goal] and helps us [business goal]. Include result types, questions, scoring logic, and CTA.

### Result page copy

Write result page copy for this quiz. For each result type, include diagnosis, recommended next step, suggested workflow, and CTA. Quiz: [paste]

## Common mistakes

- Making the quiz fun but commercially useless
- Collecting too much personal data
- Giving vague result recommendations

## Related workflows

- https://gptnavi.com/workflows/automate-lead-intake-and-qualification
- https://gptnavi.com/workflows/customer-interviews-to-landing-page
- https://gptnavi.com/workflows/content-calendar-with-ai